SEO Pricing Models: How Companies Charge
SEO Hourly Costs
SEO services typically cost between $75 to $200 per hour. Depending on the level of expertise of an agency and the services that they offer, they may charge more or less than this range.
Hourly rates give you control over how much time and resources you devote to a project. This means that depending on your goals and budget, you can change the quantity of work being done. Additionally, it provides transparency on the cost breakdown, giving you the assurance that you are only paying for the task that has been completed.
There are, however, disadvantages to this pricing model. Since the total cost of the project can change depending on how long it takes to finish, the hourly pricing model can be unpredictable. It can also lead to overcharging if the SEO agency takes longer than necessary to finish the project.
With a project-based SEO pricing model, the services have a clear endpoint and the client receives a specified deliverable that is simple to monitor as the project moves along. This might make it possible to do both quick projects and in-depth consultations.
A basic SEO project which includes keyword research, on-page optimization, and link building, may cost anywhere from $500 to $5,000 for small to medium-sized enterprises. If the project calls for more difficult activities like content production, technical SEO, or local SEO optimization, the full cost of SEO may rise.
For larger businesses with more complex websites and targeting a larger audience, SEO efforts may cost up to $10,000 or more.
Project-based SEO outsourcing can be a smart choice for companies with specialized SEO requirements and limited budgets.
In this model, a fixed monthly fee is paid to an SEO provider. The geographical location, expertise, and project scope will all affect how much the SEO retainer costs.
A typical monthly SEO retainer for small to medium-sized businesses may cost between $500 to $2000 per month.
For larger companies, it may cost as much as $5,000 a month or more. This may include a more thorough SEO plan, ongoing optimization, and possibly additional services like content creation, technical SEO, or local SEO optimization.
With a monthly retainer, your website’s SEO is continually developed which can support the long-term maintenance and enhancement of your SEO rankings.